Like many of the country's top offshore anglers, Capt. Kevin Hunter is always looking for new angles - new patterns, techniques, lures and bait presentations. So when he established Southbound Charters in the late-1900s, Hunter knew that in order to succeed, he would have to utilize the most effective marketing tools available. So he called the place where thousands of others were going for their fishing information - Rodnreel.com.

    "I knew right away that I'd have to put a website up on Rodnreel.com," said Hunter, who runs the 31-foot Contender, Impulse, out of Venice. "I don't know of anything else like it, anywhere. This is where everyone comes for their fishing information."

For many other captains in the charter fishing business, Rodnreel.com is the only advertising medium that Hunter chose to use. And like a growing number of leaders in the industry, Hunter says that Rodnreel.com is the only place he will put his money.

"I considered newspapers and one regional hunting and fishing magazine," he said. "But when I looked at the numbers, there was really no other choice. Rodnreel.com is hands-down, the best value for my dollar."

Unlike newspapers, radio, television, radio and magazines, Rodnreel.com is seen by the most serious of outdoors enthusiasts. And with more than 17,000 unique visitors generating nearly 9 million "hits" every month, there was no question where the smart money was going. Advertisers with Rodnreel.com get more "bang for their buck" because we perform. Our websites cost less and produce more we because we understand your business. We became the most popular outdoors website in the country because we provide the content base that can't be found anywhere else. This is why Rodnreel.com has become the country's leading choice for outdoors information.

Even before Hunter established Southbound Charters, he was a regular on the site, gathering information and posting reports. When readers began to take notice of his knowledge about the Venice area, they began sending him e-mails, letters and questions. Then, Hunter said he began to realize the power of this fishing and hunting website.

"I'd known about it since it started in 1995," he said. "Now I get on Rodnreel.com almost every day - even when I'm not fishing."

Aside from the Fishing and Hunting Reports, Hunter said his favorite sections of the site are the Coastal Marine Forecasts, Wind casts, Telecasts and Offshore Buoy Forecasts. Even the most seasoned pros don't leave the harbor without first checking in with the website.

"I give a good glance at everything on it," he said. "This site is dedicated to the areas that I fish the most."

Should you go anywhere else? Hunter said probably no need to.

"I may look at The Weather Channel every now and then. But with that, you've got to wait 30 minutes to see what's going on," he said. "They never give you what you want, when you want it."

Rodnreel.com, Hunter said, is immediate gratification.

Many offshore captains and recreational anglers have embraced R&R's complete listing of offshore oilrigs, platforms, semi-submersibles and drill ships. In addition, the section provides readers with pertinent information such as exact GPS coordinates, water depths, weather and water conditions.

"Like I said, they're really the best," Hunter said. "I get a lot of valuable information on Rodnreel.com. And not to mention that I've booked a lot of business."

Hunter said one of the benefits he has enjoyed from R&R is to book an increased number of trips from out-of-state clientele. And in the event of a cancellation, Hunter is always able to fill the vacancy quickly and painlessly. Rodnreel.com has unleashed a world of new opportunities for Hunter and many others in the charter business. And for a mere $85 a month, he considers it a bargain.

"It works because they have such a huge following," Hunter said. "And fortunately, now I do too."

[Success] [Al Walker] [Bobby Bryan] [Brandon Carter] [Brian Epstein] [Condeauxs] [Damon McKnight] [Dan Dix] [Erik Rue] [Frank Moore] [Gary Bonnano] [Herman Solar] [Hi-Ridge Marina] [Jody Donewar] [KEVIN HUNTER] [Peace Marvel] [Redbone] [Shadow Grass] [Steve Himel] [Theophile Bourgeois]

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